It’s picture perfect for busy cinema
Published 09 Jan 2015Thurso cinema is continuing to pack the aisles as it welcomed 55,000 customers to watch the latest releases on the big screen during 2014.
The figures are slightly down on the number of cinema-goers the Ormlie Road complex attracted during 2013 but the year is still being judged as a successful one due to the 2014 UK cinema market dropping to its lowest level in 15 years.
The cinema’s major blockbuster success of last year, however, was its bar and restaurant which reported a 35 per cent increase in turnover compared to 2013.
Owner Rob Arthur is pleased with the performance of the two-screen cinema during what was a challenging year for the industry and is delighted with the success of the bar and restaurant.
“The 2014 cinema market in the UK dropped to its lowest level in 15 years as the mix of quality of films on offer during the main holiday periods did not hit the highs of previous years,” he said.
Thurso Cinema’s admissions were 55,000 which is still a very good level of trade in such a challenging market.
The bar and kitchen sales grew by 35 per cent over the course of the year and exceeded expectation so although customers were not watching as many films they have continued to meet and eat at the venue.”
The most-watched film at Thurso was The Lego Movie, with Mrs Brown’s Boys D’Movie second and The Hobbit: Battle of the Give Armies third.
Event-cinema – for which Thurso Cinema has been praised by the UK cinema industry for pioneering – continues to be a major draw with the exceptional success of National Theatre Live: Warhorse which was the most-watched live event with Billy Elliot The Musical second and Andre Rieu Live third.
This year the cinema will launch its Green Card membership programme to provide better value and improved offers to its regular customers. As well as continuing to screen films and live events, Mr Arthur’s plans to bring live theatre or music to the venue this year. Meanwhile, he is working on an investment plan to establish Thurso as the base for a Scotland-wide cinema company.
Since the cinema re-opened in July 2012, it has welcomed almost 155,000 customers through its doors.
Source: Will Clark, John O'Groat Journal, Friday 9th January 2015.