16th March 2021
Scottish Government are working on their new long-term Road Safety focus, which is on speed.
The campaign was launched on TV and Radio on 25th February and you can view the TV advertisement here.
Government are keen to engage with businesses across Scotland to amplify the campaign message to reach the audience of 22-25 year olds in Scotland who use private vehicles to get to their place of work, and also those who drive vehicles as part of their job.
The campaign assets, which can be found on the Speed Hub, can be used by businesses to engage employees to raise awareness around the dangers of speeding, with the ultimate goal of changing behaviour and a reduction in serious collisions on Scotland’s roads.
Why do Scottish Government want to partner with businesses?
Driving is the most dangerous work activity that most people do, and it contributes to far more work-related accidental deaths and serious injuries than all other work activities.
How can you help?
The Speed Hub on roadsafety.scot has a host of useful information, resources and ready to use assets that can be utilised by businesses to amplify the campaign message on internal and external channels.
- Digital assets for the intranet to engage employees and on external social media channels to show support for the campaign
- Static assets (posters) that can be printed in-house and placed in staff areas
To find out more about this campaign, visit www.roadsafety.scot