Throughout the last few months businesses across the region have had to adapt, develop and innovate what they do and how they do it. Now more than ever it is vital that these businesses are supported by the local community. We’ll be joined by the team at Hungrrr as they tell us more about the support they have provided local businesses to take their products online and increase their digital presence, along with a local organisation who have developed and innovated what they do to build their online presence and in turn customer base.

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People connect with who you are, not what you make or sell. The same is true for your business. As we emerge from the COVID-19 crisis, you may want to re-connect with your customers and key stakeholders.

Join this webinar with Ailsa Stinson, managing director, ‘B is for Brand’ and a mentor on Highlands and Islands Mentoring for Growth Programme delivered by Peoplematters.
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This webinar will look into optimisation tactics to help websites rank higher and generate more business.

• Intro to Google My business – Bing places
• Intro to Citations and how they work
• Basic on site optimisation tips
• Intro to tools used to track performance.

Grab yourself a cuppa and settle down for an informative hour, where you will learn some practical tips on how to generate more business through your digital platforms.

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This webinar, delivered by the Department for International Trade, will be appropriate for businesses which are looking to develop an export strategy for the first time as well as those existing exporters who recognise that their international strategy may need to be reviewed in the post COVID-19 world. The content will include:

• Setting your objectives and recognising your resource requirements
• Which overseas market(s) should you focus on?
• Key elements of a strategy to consider (i.e. what will go in your plan?)
• Deciding on tactics to achieve those objectives, given the changing world
• Some simple management tools to help you develop your strategy

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Over the last few months we have had to learn to collaborate in new ways, combining existing digital tools and new technologies. This webinar explores methods that have quickly evolved to allow users to successfully collaborate, share ideas, prioritise and ideate in an entirely digital context.

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What next? It’s the question we’ve all been asking. As we look beyond lockdown towards recovery, we face an uncertain future. What next for our society and our economy?

Different parts of rural Scotland will face different challenges, and perhaps different opportunities, in our recovery from the COVID-19 crisis, which will require different local or regional solutions.

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Richard Sheehan, CEO of Shropshire Chamber of Commerce in conversation with Andrea Reynolds CEO of Swoop, will share how businesses can finance their post-Covid recovery and protect their financial health.

Andrea will share her in-depth knowledge of the funding options available, both government and non-government, and discuss how to maximise your chances of successful funding

Swoop are partners of the BCC and work with a number of Chambers across the Chamber Network to deliver Chamber Finance Finder.

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Every day we hear that businesses need to be agile if they want to survive and thrive in our new and challenging economic landscape. As a business owner or director, you will understand the need to focus on new opportunities and find different ways of doing business. And you will also be aware that although ‘You alone can do it, you can’t do it alone!’

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The guest speaker at this HIE webinar will be Helen Lavery, Regional Engagement Manager, Zero Waste Scotland Helen will explore the concepts behind a circular economy. This is one in which products, services and systems are designed to maximise their value and minimise waste. Products last longer when they are reused, repaired, remanufactured or recycled.

Find out how we can build back in a better way from Covid-19 and work towards tackling the climate crisis. Helen will also discuss key strategies that will enable businesses to take advantage of the opportunities that it presents and share some real life examples of circular models in action across the life science and technologies sectors.

ZERO WASTE SCOTLAND

Zero Waste Scotland exists to lead Scotland to use products and resources responsibly, focusing where we can have the greatest impact on climate change.

Using evidence and insight, out goal is to inform policy, and motivate individuals and businesses to embrace the environmental, economic, and social benefits of a circular economy.

Four-fifths of Scotland’s carbon footprint come from products and materials. The production, consumption and waste of these products and materials are heating the earth at an alarming rate. This includes the energy required to grow, make, process and transport them, whether they are made here in Scotland or elsewhere.

Note that this session will be recorded.

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