This webinar is organised by VisitScotland.
Our visitors check a considerable number of information sources whilst planning their travels and will do that even more so in future. Getting the fundamentals right by ensuring that you are visible with the right content, at the right time, on the right platform, gives you the best possible opportunity to reach your potential visitors.
Join our Industry Development team to explore the core elements you need to get right in your digital activity. That might be creating and using a database, being on the right social platforms, managing your reputation online, or re-checking your website optimisation. It’s ideal for those who are beginning to use digital or want reassurance that they’re getting the basics right.
Understanding this will give you greater confidence that you are making best use of the time and money you invest in digital marketing.
Click here to find out more.
Highly motivated by the encouragement of the whole glass community, North Lands Creative team has decided to rebound in the face of the adversity caused by COVID-19 and the postponement of their event in Toyama, Japan and launch the inaugural edition of the Glass, Meet the Future festival online.
North Lands have organised the GMTF festival in two parts.
Part I of the festival will showcase 34 films including documentaries, performance works. In addition to the films presented in the official selection, a series of showings from our open call entries introducing the new wave of creators, devoting a special programme of female glass artists and presenting a selection of the worlds contemporary artistic performances and narratives. This is an exciting space for myriad perspectives and opportunities, where you are invited to celebrate glass and its diversity from the incredible work of twenty-five artists.
GMTF II features North Lands’ recent film residency with the premiere of The Soul of a Statue, a specially commissioned short film. The collaborative work of glass artist Martin Janecky and filmmaker Tom Hogben filmed on location in North Lands Creative Alastair Pilkington studio and features the dramatic coastline of Caithness.
The GMTF Festival launches from Friday July 3rd and continues until July 17th. All the screenings are free but registration is essential.
Considering the world situation, the fact that North Lands Glass received so many open call submissions, they are very proud to be screening many powerful and never-before-seen films with glass artists and filmmakers from around the world.
The Festival is dedicated to presenting a selection of new films pivoting around the medium of glass and to highlight the global glass community during unprecedented times. The films include narratives, documentaries, experimental, and hybrid genres – telling stories about how art is made, how artists survive, how they think and work, and what makes creativity our most important skill.
Click here to find out more.
This VisitScotland webinar will focus on the latest results from the UK weekly tracking research being run by the national tourist boards of Great Britain.
It will focus specifically on two groups – those who have stated an intention to visit Scotland in the remainder of 2020 (from within the UK), as well as the plans of those living in Scotland.
The research will cover who is planning to take holidays or short breaks in Scotland and when, as well as where they plan to visit, where they plan to stay and what they plan to do.
Click here to find out more.
This VisitScotland webinar will focus on the latest results from the UK weekly tracking research being run by the national tourist boards of Great Britain.
It will focus specifically on two groups – those who have stated an intention to visit Scotland in the remainder of 2020 (from within the UK), as well as the plans of those living in Scotland.
The research will cover who is planning to take holidays or short breaks in Scotland and when, as well as where they plan to visit, where they plan to stay and what they plan to do.
To register to attend this webinar, please use this link.
VisitScotland have teamed up once again with Bill McFarlan, Executive Chairman at Pink Elephant Communications, to help them host and deliver this hour long session, with the chance for you to ask questions.
This webinar will be recorded and shared shortly after the webinar has finished.
Register to attend this webinar here.
#VSwebinar
We all know the proverbial saying, “Every cloud has a silver lining,” and let’s hope that is true in today’s challenging times!
Many of us are feeling worried and unsure about whether our businesses will survive and what is going to the business in the future. This webinar, “Finding the Silver Lining” is all about finding the good that may come out of these dark days: focusing on our customers changing needs and success stories in the current and previous environment will help participants learn from others to find their silver lining.
This webinar will start with a focus on the customer and changing needs and will then look at strategies for growth and survival through product and market development with a focus on previous success stories.
Click here to find out more.
We are living in a world that has changed immensely in just a few months, where every aspect of our lives has been affected. Successful businesses will be those that understand the dynamics of the new normal, develop a winning strategy and learn how to augment what is working well, adapt to take advantage of new opportunities or pivot and re-invent if COVID-19 has had a seriously negative affect on your business.
This webinar will discuss scenarios for the new normal, introduce a framework to analyse your options and suggest ways to survive and thrive in the short and longer term.
Click here to find out more.
Join the online Internet of Things (IoT) demonstration and discussion webinar and hear from a range of industry experts, network providers and those who are harnessing IoT as part of everyday business and operations throughout the Highlands and Islands.
This event is aimed at HIE partners, businesses and technologists who want to find out more about IoT.
Click here to find out more.
At this difficult time with the impact of coronavirus, the importance of identifying and engaging new and existing customers has never been more important. This workshop will set out the essential principles of effective digital and online marketing and market development for food and drink companies, that will enable you to grow your business in the online world from identifying the right channels to markets, to evaluating campaign performance.
Click here to find out more.