5th November 2019, 09:00 to 17:00 @ Kingsmills Hotel, Inverness
Delivered by Dr Mario Vafeas, Bristol Business School, University of the West of England
Strategic marketing management is a powerful organisational process to better reach and satisfy customers whilst increasing profitability and productivity. It will also help a business become more innovative and better penetrate a market. This Masterclass will equip you with the skills to apply a strategic approach to marketing and gain a deep insight of your customers, competitors, markets and opportunities.
There is a charge of £100 for attending each two-day Masterclass. This includes the cost of the networking dinner on the first evening.