7th December 2020, 13:00 to 16:30 @ Online
China is the world’s greatest economic success story of the past 30 years, a significant opportunity and rapidly expanding market for UK businesses. British products and services are in particular demand in China as the consumer market grows and middle-income consumers demand quality. Understanding the market can prove challenging for foreign companies looking to break into and expand across China. Join this masterclass to enhance opportunities for your business in China and learn how to reach Chinese consumers through effective online and offline strategies. Hear first-hand experiences of companies who want to reach out to Chinese consumers and how to avoid common pitfalls.
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