18th November 2019, 09:30 to 16:00 @ Pentland Hotel, Thurso
This workshop from Business Gateway will show you how best to market your business to attract more customers, increase your sales and improve your bottom line
What to expect from this event
By the end of the workshop, you will be able to:
- Explain what the market is
- Calculate what the price of products or services should be
- Plan how and where to present your product or service to customers
- Explain the difference between features and benefits
- Use questioning techniques to identify products and services that meet the customer’s need
- Identify the appropriate features and benefits to achieve sales
- Close the sale through effective question handling techniques
